Lumiere were commisioned by integrated marketing firm ‘The Crocodile’ to build some animated intro sequences for a microsite they were developing.
The product, a visual case management software solution, is explained via 4 key messages. Speed, Agility, Precision, and Inteligence. To represent each message, Lumiere built and animated 4 animals that formed out of the pieces of a flow chart.
Using a combination of Softimage’s ICE, some custom scripts, and a little bit of magic dust, our animators brought these animals to life.