CocaCola Birds

When Partizan Lab took on this Coke spot, they called to Lumiere’s experience in lighting and rendering to integrate the cute bird characters into the rich backplates.

With 50 shots over 2 sequences, the pace was intense, but the end product was good enough to be voted Americas favourite ‘Olympic Themed’ advert of 2008.

The final shots called for the creation of an entirely CG city and Olympic park, as the real thing had not yet been built.

Director: Eric Lerner
Production: Partizan Lab
Agency: Wieden+Kennedy
Deliverables: 1 x 60" - 1 x 30" TVC