Lumiere decided to represent the program in the form of a transmitter, energetically spinning and morphing while spitting out celebrity juice. We wanted to make it feel exciting and unpredictable, alive and electric.

3D elements were created in Cinema 4D as one full animated sequence. This sequence was then taken into Adobe After Effects where the animated backgrounds, distortion and additional post effects were applied.

The brief was to reveal MaxFactor’s iconic X logo in a way that texturally represented their lipgloss products.
The solution involved utilising fluid dynamics (NextLimit’s Realflow in this case) to create the final resolve.

See it in HD on Vimeo here.

Lumiere kicked off proceedings by supplying previs to help plan out the shoot that would see us film the set and Robson independently. Health and Safety didn’t like the idea of Robson hanging sideways in a box for a few hours, so we had to film that section on a 90 degree rotation, meaning Robson was effectively standing up. It was Lumiere’s challenge to stitch the two sequences back together seamlessly later on. We filmed on RED cam supported by a motion control rig to allow us multiple takes and plenty of resolution to work with later.

Back at base, it was a case of roto, cleanup, track, stitch, key, composite and grade to get Robson and the room in shape ready for the next stage.

The final task was to model, texture, rig, animate, light, render and composite our fishy friend into the plate.