The brief was to reveal MaxFactor’s iconic X logo in a way that texturally represented their lipgloss products.
The solution involved utilising fluid dynamics (NextLimit’s Realflow in this case) to create the final resolve.

Lumiere’s first challenge was to R&D the look and feel of the plasma lines and interaction points, tweaking and testing out different methods to bring it inline with Damien and Alex’s vision.

Working with the footage shot in Barcelona, Lumiere’s vfx team, including rotoscopers, trackers and compositors, seamlessly created and implemented a plasma ball that showed the interaction of the people and the waves of plasma energy. As this was filmed without motion control and “all-in-one shot”, the real challenge here was to incorporate all of the cg elements together perfectly into such an elaborate camera move.

Please click on link to take you to the site.
www.discoverfordfocus.co.uk

The live action was shot using the Red camera attached to a motion control rig. We took over from live action and went into a fully CG world. Lumiere were responsible for all of the CG including the bottle, mist, ice and avalanches!

Special attention was taken to ensure the food looked as real as possible, whilst also keeping in with the stylised look of the commercial.

Lumiere was responsible for the creating the end pack shot and the crisps. Special attention was taken to ensure the product look as realistic as possible, but also keeping the stylised colourful look of the commercial.

Lumiere’s fluid expertise were used to create gushing fruit juice all over the city of Beirut.

The deadline was very tight, but we managed to create multiple fluid sim’s exploding from fruit. The trick was to get the speed and scale correct, which resulted in the commercial you see below.

The task involved creating a photoreal car to be placed in live action and CG environments.