Lumiere took on this stylized commercial for French fabric softner SuperCroix which was Designed and Directed by UpTheResolution.

This piece was modelled, textured, animated and rendered in Softimage XSI, with compositing being handled in Adobe After Effects.

The cloth elements provided us with the greatest challenge and were finally created and simulated using a combination of Syflex cloth and XSI cloth.

Director: UpTheResolution
Production: Lumiere Studios
Agency: Nobody
Deliverables: 1 x 20" TVC