Sainsburys Organics

With this commercial we opted for Softimage XSI, to utilize it’s superb render passes and really streamline the rendering process.

Set building, texturing, lighting and rendering were all relatively painless with the most challenging aspect being the field of lush grass that runs throughout the piece. For this we utilized several instances of XSI’s hair system combined with grass and field flower geometry.

Director: Frater
Production: Partizan Lab
Agency: TBA
Deliverables: 1 x 20" TVC