Sainsburys Magic

Lumiere Studios were hired to bring light, colour and general yummyness to this tv commercial produced by Partizan Lab.

The project was created in Maya which allowed us to continue using Mental Ray for the final look, utilizing Maya’s render layers feature to speed up the render pipeline.

For the grass in the final orchard scenes, we employed a fur system rendered with Maya software renderer.

Director: Frater
Production: Partizan Lab
Agency: TBA
Deliverables: 1 x 40" TVC