Lumiere were asked by Draft FCB to produce a looping animation for Nivea’s Q10 For Men.
The animation is designed to fit into a number of different formats, for various different digital outdoor screens around the country including London Underground and the big screen in Manchester City Center.
From this animation Lumiere were also asked to provide a number of Still’s for use in print and billboard advertising, including a front and back wrap design for ShortList magazine.
The challenge here was to create a bubble system that not only flowed convincingly, taking with it the colours from the packaging, but that also looped seemelessly back into itself. The problem was overcome using Softimage’s ICE system, a number of days in RnD, and a lot of Coffee.