Max Factor LipGloss

Leo Burnett approached Lumiere to create an end frame ident for their MaxFactor campaign.
We are proud to present Liquid colour lipgloss.

The brief was to reveal MaxFactor’s iconic X logo in a way that texturally represented their lipgloss products.
The solution involved utilising fluid dynamics (NextLimit’s Realflow in this case) to create the final resolve.

Production: Lumiere Studios
Director: Lumiere Studios
Client: Leo Burnett
Deliverables: 1 x 2" End Frame Ident