Loose Women

Lumiere were asked to help bring a bit of living art to the new series of ITV’s Loose Women.

Inspired by various artworks, we experimented with an array of techniques before landing on a solution that enabled these subtle, gentle colour masses to move elegantly.

We provided a suite of elements which can then be swapped in and out live, depending on the mood of the current topics.

Client: ITV
Animation: Lumiere Studios
Deliverables: Suite of elements