Coors Light

Lumiere were commissioned via Munky to help bring Leith’s new Coors campaign to life. The World’s Most Refreshing Beer.

The live action was shot using the Red camera attached to a motion control rig. We took over from live action and went into a fully CG world. Lumiere were responsible for all of the CG including the bottle, mist, ice and avalanches!

Director: Dave Mills
Agency: Leith
VFX Production: Lumiere Studios / Munky
Deliverables: 1 x 30" Commercial