Lumiere were commissioned via Munky to help bring Leith’s new Coors campaign to life. The World’s Most Refreshing Beer.
The live action was shot using the Red camera attached to a motion control rig. We took over from live action and went into a fully CG world. Lumiere were responsible for all of the CG including the bottle, mist, ice and avalanches!
VFX Production: Lumiere Studios / Munky
Deliverables: 1 x 30" Commercial