Auro

An ident to raise awareness of Barco Auro 11.1, a next generation 3D sound system currently being introduced into cinemas across the world. It will be used to promote the product to businesses but also feature at the beginning of feature films being shown in the Auro format.

The concept was to take the viewer on a journey through a soundscape – from the subtlety of a fluttering hummingbird to a giant thundering overhead storm.

We used SoftImage and ICE for the particle systems, composited in After Effects. We also rendered out a 3D stereoscopic version for 3D cinema screens.

Client: Barco
Animation: Lumiere Studios
Artists: Gavin Lester Rosie Holtom Kostas Strevlos Russell Traill